Hare are the Top 40 Ranking Factors
- Primary GBP Category
- Keywords in GBP Business Title
- Proximity of Address to the Point of Search
- Physical Address in City of Search
- Removal of spam listings through spam fighting
- High Numerical Google Ratings (e.g. 4-5)
- Additional GBP Categories
- Quantity of Native Google Reviews (w/text)
- Verified GBP
- Proximity of Address to Centroid
- Keywords in GBP Landing Page Title
- Completeness of GBP
- Sustained Influx of Reviews Over Time (rather than bursts)
- Dedicated Page for Each Service
- Keywords in GBP Landing Page Headings (H1, H2, etc)
- Proper Placement of the Map Pin
- Geographic (City/Neighborhood) Keyword Relevance of Domain Content
- Internal Linking Across Entire Website
- Quantity of Inbound Links to Domain from Locally-Relevant Domains
- Recency of Reviews
- Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains
- Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)
- HTML NAP Matching GBP NAP
- Internal Links TO GBP Landing Page from Other Pages of Website
- Quality/Authority of Inbound Links to Domain
- Quality/Authority of Inbound Links to GBP Landing Page URL
- Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains
- Age of GBP
- Keywords in Anchor Text of Inbound Links to GBP Landing Page URL
- Volume of Searches for Business Name
- Topical (Product/Service) Keyword Relevance Across Entire Website
- Quantity of Inbound Links to Domain from Industry-Relevant Domains
- Volume of Quality Content on Service Pages
- Keywords in Native Google Reviews
- Reference to Location Specific Entities on GBP Landing Page
- Website’s Degree of Focus on a Specific Niche
- Keywords in Anchor Text of Inbound Links to Domain
- Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations
- Positive Sentiment in Review Text
- Quantity of Native Google Ratings (no text)
See the Top 100 at Whitespark >>
In the following video, you will learn the top Google Business Profiles SEO tactics you need to implement to rank number 1 on Google Maps in 2024.
The good news is, optimizing your Google business profile is actually fairly simple as there is not a huge amount of change from 2023.
These methods don’t involve risky shortcuts or hacks that could jeopardize your listing.
They simply focus on classic Google Business Profile SEO principles, backed by solid data and research from highly reputable local SEO professionals.
