VISION + SKILLS + INCENTIVES + RESOURCES + ACTION PLAN = CHANGE

Any good strategic planning process will address each of these, but implementing each one consistently over time is where things can get tricky. This framework was created and copyrighted by Dr. Mary Lippitt. It shows what it can feel like in an organization when any one of these 5 elements is missing.

For Digital Marketing Projects, a good place to start and get you thinking is to watch the video about SOSTAC